A T-shirt is to a designer what a canvas is to an artist: an outlet for creativity limited only by the edges of the material. Within these borders, this piece of cloth offers countless possibilities for motifs, an exhibition space for autonomous artwork, a proud signal of belonging to a particular subculture, a band following, or a brand. Unlike many other pieces of clothing, the T-shirt has become an icon. Nowadays one could hardly imagine life without these textile ambassadors.
With the IWISHUSUN textile ambassador, everyone can show their colours, because our logo has it’s own T-shirt. The design is as simple and direct as the statement it makes: five coloured versions of the IWISHUSUN logo are eternalized on the back of the T-shirts in the first series. The other T-shirts have the IWISHUSUN logo in white lettering on a circle on the front of the tee.
Buy a T-Shirt, improve a child’s sight – showing your colours in this way is rewarded with the financing of a pair of glasses for a school child in Bangladesh through the National Childhood Blindness Project (NCBP) from ORBIS. This project took up the battle against blindness in children in Bangladesh on 1 April 2013. The project aims to create a service network throughout Bangladesh by 2018 that will run via 10 health clinics and ensure that as many children as possible have access to appropriate preventative care and medical help.
Each T-shirt purchased is an important step towards realizing this project, so that in the next five years, what may now seem like a utopian dream could become a reality. The T-shirts are now available in our online store.
The photographer Thomas Schenk is responsible for the pictures of the IWISHUSUN T-shirts. With his down-to-earth attitude he says: “What I’m trying to do is keep it really simple, see who the girl is, see what the clothes are, and create a look that will maybe be a little more interesting”. Since the late eighties this self-taught photographer has been working for renowned labels in fashion magazines such as Vogue, Harper’s Bazaar, Purple and Details. You can find more information about Thomas Schenk and his work on the Shotview website.
