Recap: Marcelo Burlon x IWISHUSUN Collaboration Launch Brunch at SOTO Store

Let’s do something good… true to the motto of IWISHUSUN, “It’s good for you and good for others,” on 3 July 2013 we invited everyone to a brunch at SOTO Store, serving a healthy breakfast of smoothies, scones & co to celebrate the launch of the limited edition collaboration T-shirts by Marcelo Burlon – County of Milan and IWISHSUN. From 10am the two T-shirt designs with their remarkable owl print were shown for the very first time in public whilst Marcelo himself ensured good vibes from the DJ booth.

Taken from his Autumn/Winter collection 2013/14, Marcelo Burlon has designed an exclusive colourway for IWISHUSUN: a limited edition T-shirt adorned by an abstract owl on the front, which also gives an insight into his upcoming collection – the perfect animal to symbolise our mission to ensure eyesight for everyone.

You can now buy your own Marcelo Burlon x IWISHUSUN T-shirt on With every T-shirt sold, in cooperation with our partner ORBIS, a cataract eye operation will be financed in Dhaka, Bangladesh.

Thank you everyone for coming and turning this event into a wonderful experience!