A T-shirt is to a designer what a canvas is to an artist: an outlet for creativity limited only by the edges of the material. Within these borders, this piece of cloth offers countless possibilities for motifs, an exhibition space for autonomous artwork, a proud signal of belonging to a particular subculture, a band following, or a brand. Unlike many other pieces of clothing, the T-shirt has become an icon. Nowadays one could hardly imagine life without these textile ambassadors.

With the IWISHUSUN textile ambassador, everyone can show their colours, because our logo has it’s own T-shirt. The design is as simple and direct as the statement it makes: five coloured versions of the IWISHUSUN logo are eternalized on the back of the T-shirts in the first series. The other T-shirts have the IWISHUSUN logo in white lettering on a circle on the front of the tee.

Buy a T-Shirt, improve a child’s sight – showing your colours in this way is rewarded with the financing of a pair of glasses for a school child in Bangladesh through the National Childhood Blindness Project (NCBP) from ORBIS. This project took up the battle against blindness in children in Bangladesh on 1 April 2013. The project aims to create a service network throughout Bangladesh by 2018 that will run via 10 health clinics and ensure that as many children as possible have access to appropriate preventative care and medical help.

Each T-shirt purchased is an important step towards realizing this project, so that in the next five years, what may now seem like a utopian dream could become a reality. The T-shirts are now available in our online store.

The photographer Thomas Schenk is responsible for the pictures of the IWISHUSUN T-shirts. With his down-to-earth attitude he says: “What I’m trying to do is keep it really simple, see who the girl is, see what the clothes are, and create a look that will maybe be a little more interesting”. Since the late eighties this self-taught photographer has been working for renowned labels in fashion magazines such as Vogue, Harper’s Bazaar, Purple and Details. You can find more information about Thomas Schenk and his work on the Shotview website.

IWISHUSUN presents the first collaboration: we put together some limited edition T-shirts with Marcelo Burlon. The T-shirts with catchy owl prints certainly have the stuff to become rare collector’s items, but the sale will also help us continue our successful cooperation with our partner ORBIS and keep on financing cataract eye operations in Dhaka, Bangladesh.

Marcelo Burlon is at home in many places: He works as a PR consultant, stylist, and editor; he is a DJ as well as being the man behind County of Milan, his line of unisex tees. His strong graphic prints have been guaranteeing his label’s success and taking the fashion market by storm. Marcelo Burlon – County of Milan features prints of snakes, Argentinean bird feathers, and esoteric symbols with a nod to the rave and club culture where he feels at home. The symbols on the T-shirts represent Marcelo himself, his love for his native Patagonia, and also the lifestyle he has chosen to live. Taken from his Autumn/Winter collection 2013/14, Marcelo Burlon has designed an exclusive colourway for IWISHUSUN: a limited edition T-shirt that will be released on 3 July 2013 during Berlin Fashion Week.

The T-shirts are limited to 100 pieces and will be available from 4 July 2013 exclusively on iwishusun.net.

Pic: Peter Langer.

Thanks to Mercedes Benz Fashion Week Berlin Magazine for this nice article about our collaboration with Marcelo Burlon!

Join the launch brunch on Wednesday if you are in Berlin:

Brunch

Wednesday, 3 July 2013

Let’s tuck into some healthy food, smoothies, coffee and beer together.

Music by Marcelo Burlon.

Come by for a boost and support a good cause!

10 AM – 1 PM

SOTO Store, Torstrasse 72, 10119 Berlin

Please RSVP at jana@iwishusun.net

We are looking forward to seeing you there!

Cathy Boom & IWISHUSUN Team