Last Sunday, 8 September 2013, the Solemart – Germany’s biggest sneaker event – invited private buyers and sneaker fans in to buy selected pairs from numerous brands. There were plenty of rarities to be had too. Sneakers Magazine used the event as an opportunity to empty a further section of the Nike Berlin archive at the same time as supporting a good cause, true to IWISHUSUN’s motto “It’s good for you and good for others”, donating the entire profits of the sales to the charity label.

5,300 euros were raised – the entire sum will be handed over to our partner ORBIS International: with this money the non-profit organisation will be able to finance around 170 cataract operations in the largest and oldest hospital in Bangladesh, the Ispahani Islamia Eye Institute.

39 million people worldwide suffer from blindness. Thanks to support from Nike and all the buyers, there will be 170 less now!

Many thanks to Sneakers Magazine and Nike for their generous support!

Photography: Nady El-Tounsy.

Let’s do something good… true to the motto of IWISHUSUN, “It’s good for you and good for others,” on 3 July 2013 we invited everyone to a brunch at SOTO Store, serving a healthy breakfast of smoothies, scones & co to celebrate the launch of the limited edition collaboration T-shirts by Marcelo Burlon – County of Milan and IWISHSUN. From 10am the two T-shirt designs with their remarkable owl print were shown for the very first time in public whilst Marcelo himself ensured good vibes from the DJ booth.

Taken from his Autumn/Winter collection 2013/14, Marcelo Burlon has designed an exclusive colourway for IWISHUSUN: a limited edition T-shirt adorned by an abstract owl on the front, which also gives an insight into his upcoming collection – the perfect animal to symbolise our mission to ensure eyesight for everyone.

You can now buy your own Marcelo Burlon x IWISHUSUN T-shirt on iwishusun.net. With every T-shirt sold, in cooperation with our partner ORBIS, a cataract eye operation will be financed in Dhaka, Bangladesh.

Thank you everyone for coming and turning this event into a wonderful experience!

Thanks to Mercedes Benz Fashion Week Berlin Magazine for this nice article about our collaboration with Marcelo Burlon!

Join the launch brunch on Wednesday if you are in Berlin:

Brunch

Wednesday, 3 July 2013

Let’s tuck into some healthy food, smoothies, coffee and beer together.

Music by Marcelo Burlon.

Come by for a boost and support a good cause!

10 AM – 1 PM

SOTO Store, Torstrasse 72, 10119 Berlin

Please RSVP at jana@iwishusun.net

We are looking forward to seeing you there!

Cathy Boom & IWISHUSUN Team